AN ENTERPRISE COMPETITIVE STRATEGY DEFINITION ON THE EXAMPLE OFJSC “CONFECTORY ENTERPRISE “PERMSKAYA

V. Pyankov () and S. Akimova ()
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V. Pyankov: PhD, head of department marketing and commerce in agro industrial complex Perm State Agricultural Academy
S. Akimova: Student marketing department, Perm State National Research University

Annals of marketing-mba, 2013, vol. 1

Abstract: The article is devoted to the JSC “Confectionary enterprise “Permskaya” competitive strategy analysis. The article includes the enterprise’s function strategies, the drawbacks of strategic planning are singled out and the ways of its improvement are suggested.

Keywords: JSC “Confectionary enterprise “Permskaya”; function strategy; competitive strategy; strategic planning (search for similar items in EconPapers)
JEL-codes: D4 (search for similar items in EconPapers)
Date: 2013
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Persistent link: https://EconPapers.repec.org/RePEc:mmb:journl:articl_v1_17_13

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