Promotion of innovations of russian universities: approaches and strategies

N. Pashkus ()
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N. Pashkus: Marketing and Strategic Planning Department of the Herzen State Pedagogical University

Annals of marketing-mba, 2013, vol. 3

Abstract: This article deals with the problem of development of innovations by institutions of higher education. The paper points out that institutions engaged in innovation activities, as a rule, cannot independently carry out the whole cycle of innovation project because of lack of knowledge and skills to promote innovation.

Keywords: promotion strategy for innovation; strategy of innovative development of university; “diamond” strategy; active and passive strategies of innovation activities by universities (search for similar items in EconPapers)
JEL-codes: I25 Q55 (search for similar items in EconPapers)
Date: 2013
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Persistent link: https://EconPapers.repec.org/RePEc:mmb:journl:articl_v3_7_13

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