ACTIVE MARKETING STRATEGY IN THE EDUCATION MARKET:BREAKTHROUGH POSITIONING STRATEGY IN PROMOTING UNIVERSITY’S INNOVATIONS

Pashkus N.a () and Pashkus V. ()
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Pashkus N.a: Head of Marketing and Strategic Planning Department of the Russian State Pedagogical University A.I. Herzen
Pashkus V.: Associate professor economic theory and economic policy Department of the St. Petersburg State University

Annals of marketing-mba, 2013, vol. 1

Abstract: The article discusses the possibility of using active marketing strategies for promoting the results of university’s innovations. Benefits, that can be obtained by university through its strategy of breakthrough positioning explored

Keywords: university’s innovative activities; design-technology matrix; breakthrough positioning (search for similar items in EconPapers)
Date: 2013
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Citations: View citations in EconPapers (1)

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Persistent link: https://EconPapers.repec.org/RePEc:mmb:journl:articl_v1_9_13

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