PRODUCT PROMOTION IMPROVEMENT

M. Myrzina () and A. Melekhina ()
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M. Myrzina: senior lector department of marketing and commerce in agro industrial complex Perm State Agricultural Academy
A. Melekhina: student department of commerce and marketing, the agro industrial complex Perm State Agricultural Academy

Annals of marketing-mba, 2013, vol. 1

Abstract: The article reveals the essence of the system of product promotion; the promotion aims which an enterprise sets; the ways of product promotion, the ways of customers attraction, and peculiarities of product promotion on the market.

Keywords: product; product promotion; marketing communications; sales increase; marketing department; PR; advertisement; customers’ attraction (search for similar items in EconPapers)
JEL-codes: M31 (search for similar items in EconPapers)
Date: 2013
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