MECHANISM OF MARKETING ACTIVITY LOW CONSULTING ORGANIZATION

A. Kiryushkin ()
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A. Kiryushkin: graduate student,Department of Business and Commerce, St. Petersburg State Polytechnic University.

Annals of marketing-mba, 2013, vol. 1

Abstract: This article proposes a new mechanism of managing marketing activity of a small consulting organization. This mechanism includes simulating several variants of decision and choosing the best variant according to the simulation’s results. The proposed mechanism can be used in decision making in unstable environment.

Keywords: marketing; consulting; marketing-management; decision making; simulating (search for similar items in EconPapers)
JEL-codes: M10 M31 (search for similar items in EconPapers)
Date: 2013
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Persistent link: https://EconPapers.repec.org/RePEc:mmb:journl:articl_v1_4_13

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