Business environment and Russian Small Business

E. Kerzina and L. Farahutdinova
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E. Kerzina: Department of marketing
L. Farahutdinova: Perm State National Research University

Annals of marketing-mba, 2013, vol. 2

Abstract: The article is devoted to the branding particularities in the sphere of higher education. The analysis of external factors influencing effective model of higher education’s brand development was performed.

Keywords: image; brand; branding; brand-management; higher education; marketability; educational services; higher education reformation. (search for similar items in EconPapers)
JEL-codes: M31 (search for similar items in EconPapers)
Date: 2013
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