MODERN TENDENCES IN THE METHODS OF MARKETING RESEARCH APPLICATION

V. Mokhnatkina () and E. Starikova ()
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V. Mokhnatkina: senior lecturer,department of marketing and commerce in agro industrial complex Perm State Agricultural Academy
E. Starikova: student department of commerce and marketing, the agro industrial complex Perm State Agricultural Academy

Annals of marketing-mba, 2013, vol. 1

Abstract: The article is devoted to marketing researches, which widely use methods of sociological research, statistics.

Keywords: marketing research; methods; analysis; information; questionnaires; online surveys; focus groups; sites. (search for similar items in EconPapers)
JEL-codes: M31 (search for similar items in EconPapers)
Date: 2013
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