Annals of marketing-mba

2010 - 2023

From Department of Marketing, Marketing MBA (RSconsult)
Contact information at EDIRC.
Bibliographic data for series maintained by Sidorchuk, Roman ().

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2016, volume 1

GOVERNABILITY OF THE STATE AND INCLUSIVE GROWTH AS THE LANDMARKS FOR PUBLIC POLICY IN MODERN RUSSIA

Volkova Anna V.

ANALYTICAL REVIEW OF APPROACHES TO DEFINE OF "CLUSTER" AND THE ASSESSMENT OF THE ROLE OF CLUSTERS IN TERRITORIAL DEVELOPMENT

Krasnikova Tatiana S.

MODERN ORGANIZATIONS IN THE SPHERE OF CULTURE: FROM RESOURCE APPROACH TO BENCHMARKING

Surgikova Anna Vladimirovna, Ermakov Yuri and Kirillovskaya Alla A.

FEATURES OFB BREAKTHROUGH POSITIONING ART OBJECTS

Natalia A. Pashkus and Margareth V. Pashkus

ADHOCRACY AS A PROMISING FORM OF ORGANIZATION IN THE NEW ECONOMY: NEW OPPORTUNITIES FOR PUBLIC SECTOR ORGANIZATIONS

Tatiana S. Krasnikova and Vadim Y. Pashkus

STRATEGY FOR SOCIO-ECONOMIC DEVELOPMENT OF THE CRISIS REGION (FOR EXAMPLE REPUBLICS OF THE NORTH CAUCASUS)

T.V. Murtuzalieva, Ò.P. Rozanova and Ì.E. Seyfullaeva

Analysis of the Russian approaches to the evaluation of the quality of transport services by land public transport (marketing aspect)

T.P. Gorelova, A.a Meshkov, Roman Sidorchuk, N.B. Zavyalova and M.S. Liksutov

THE ROLE OF MARKETING IN THE BUSINESS OF BEAUTY SALON

Andrushevskaya E.R.

THE NEW ECONOMY: THE DOMINANCE OF INFORMATION TECHNOLOGY TO THE EFFECTS AND PROBLEMS OF MONOPOLIZATION

Tatiana V. Kotsofana

THE USE OF THE PROJECT METHOD IN PUBLIC ADMINISTRATION IN MODERN RUSSIA

Ignatova Anna M.

2015, volume 4

Structuring elements of the intellectual capital

Gordienko M. S.

The developing of communication reading skills during learning the state language of Russian Federation under conditions of prescribed bilingualism

Gasanova P.M. and Buyskikh T.M.

Webinar distance form training

Pogorelskaya S. A., Boldina O. O. and Lavrushina E. V.

Modern problems of formation of research competence of PhD students of economic directions

Badmaeva S.V.

Labor mobility of university professors in the modernization of the educational sphere

Aliyeva Z.K.

Investment projects accounting in organization information management system

Aleshina I. F.

AGRO TOURISM POTENTIAL OF THE OMSK REGION: ANALYSIS AND ASSESSMENT OF THE PROSPECTS OF DEVELOPMENT

Krasnikova Tatiana S.

Cluster approach to stimulating the economy and tourism (AT example of Omsk area)

Krasnikova Tatiana and Safarov S.m

INDIVIDUAL AND HIS PLACE IN SOCIETY

Sedel'nikov S. S.

Evolution of higher education financial support in Russian Federation from the viewpoint of financial flows

Frolkin A.V.

Sponsorship and patronage as a form of PR-activity in the market of services

Tultaev T.A.

SWOT-analysis of wine producing companies’ marketing in France

Simonova-Khitrova M. Y.

On the issue of professionalism in the evaluation and management of company value

Patskalev Af

Ways of increasing personnel loyalty of young scientists

Myagkova Y.Y. and Asyaeva E.A.

Preparation of the future marketers should focus on the needs of business professionals to ensure success of the companies in the market. The definition and formation of relevant competencies for future marketing is the basis of their competitive advantage in the labor market and demand for the leading Russian and foreign companies. To develop these competencies can only be based on close cooperation with the business community

Mkhitaryan S. and Danchenok L.

Qualification of unfair advertising

Moiseev A.M.

Analysis of the mechanism of youth’s social adaptation

Krasavina E.V.

Intercultural Training as one of the effective management and business approaches on the university level

Koryagina Inga A.

BUDGETING IS A KEY ELEMENT OF THE INTERNAL CONTROL SYSTEM

Babynina Halina Mikhailovna

Stages of processing marketing information about internet applications to service companies

Korobkov S.A.

Optimal management of risks as stability basis of system market control concern

Drozhenko V.M.

TO THE QUESTION ABOUT THE MOTIVATION OF TRAINING OF SCIENTIFIC-PEDAGOGICAL

Guseynova Z. A. and Ismailova A. Z.

Motivational dominant scientific-pedagogical staff in the context of participation in scientific activities of the University

Gusev Y. V. and Polovova T. A.

Management competence of company personnel, the educational aspect

Gryzunova N. V.

Gas-filled biopolymers: the technology and properties

Grigoreva E. A.

The Reform of the financing construction vein

Gorchkov R.K. and Semenova A.A.

In this article authors suggest a model of system for assessing management effectiveness by the results of the activities of customs authorities. The process of developing the system is implemented in MatLab using the package Fuzzy Logic Toolbox

Goremykina G.I. and Mastyaeva I.N.

The basic marketing aspects of personnel management

Gorelova T.P.

2015, volume 3

Research of interest and motivation of students of PRUE in scientific research

D.M. Efimova, Khalitova D. and Muhametshaeva K.

Complex Internet Promotion of Goods and Services

Sidorova A.D.

Complex Internet Promotion of Goods and Services

Bystrova Daria

BUSINESS PROCESS MANAGEMENT ORGANIZATION: FROM INSTITUTIONAL FRAMEWORK By Responsibility Center

Starobinskaya Nadegda M. and Yakovleva Tamara V.

A strong brand as a factor of competitiveness of the city

Vadim Y. Pashkus, Natalia A. Pashkus and Margareth V. Pashkus

INFLATION AS A TOOL OF REDISTRIBUTION OF NATIONAL INCOME

Tatiana V. Kotsofana

ANALYSIS OF STRATEGIES MULTICULTURAL HIGH SCHOOL-BASED RESOURCE APPROACH

Ermakov Yuri

This article describes the features of global pharmaceutical market and pharmaceutical market Russian Federation and trends in their promotion. The importance of marketing activity and the impact of marketing on the business activities of small and medium-sized companies is defined in the article. The questions of creation of competitive brands of drugs, their positioning and promotion. And also explored the behavior of customers in the pharmaceutical market, as well as the use of a complex marketing tools to influence him

Shindina V.A.

THE IMPACT OF THE UN ECONOMIC SANCTIONS ON THE DEOFFSHORIZATION OF RUSSIAN ECONOMY

Amuzinskaia Ekaterina Andreevna

TOURIST POTENTIAL AREA: FOCUS ON TOURISTS AND / OR EXCURSIONISTS?

Tatiana S. Krasnikova

DEVELOPMENT OF AGRITOURISM AS A KEY FACTOR OF TERRITORIAL SUCCESS

Tatiana S. Krasnikova and Natalia A. Pashkus

CONCEPT POSTINDUSTRIAL SOCIETY AND THE EMERGENCE OF NEW ECONOMY

Sterhova(Babicheva) Elena, E.

Trade Marketing - the mover of sales in the crisis period

Shevchenko A.