Trade Marketing - the mover of sales in the crisis period

Shevchenko A. ()
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Shevchenko A.: Ltd. "Dyson"

Annals of marketing-mba, 2015, vol. 3

Abstract: This article discusses the main aspects of trade marketing and explains its importance for companies in the crisis period: the definition of "trade marketing"; the role of trade marketing in the marketing strategy of the company; the goals and objectives of the trade marketing; the trade marketing tools; features of the trade marketing in crisis time.

Keywords: Trade Marketing; Merchandising; Support of sales; Crisis (search for similar items in EconPapers)
JEL-codes: M30 (search for similar items in EconPapers)
Date: 2015
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