MODERN ORGANIZATIONS IN THE SPHERE OF CULTURE: FROM RESOURCE APPROACH TO BENCHMARKING

Surgikova Anna Vladimirovna (), Ermakov Yuri () and Kirillovskaya Alla A. ()
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Surgikova Anna Vladimirovna: St. Petersburg State University
Ermakov Yuri: State Polar Academy
Kirillovskaya Alla A.: St. Petersburg State University

Annals of marketing-mba, 2016, vol. 1

Abstract: This article focuses on the possibility of applying the concept of the resource to the development of an optimal strategy for the organization in the sphere of culture, considered the need to use benchmarking to implement positive experiences such organizations.

Keywords: organization of the sphere of culture; dynamic capabilities; resource concept; benchmarking. (search for similar items in EconPapers)
JEL-codes: L82 (search for similar items in EconPapers)
Date: 2016
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Persistent link: https://EconPapers.repec.org/RePEc:mmb:journl:articl_v1_7_16

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