ANALYSIS OF STRATEGIES MULTICULTURAL HIGH SCHOOL-BASED RESOURCE APPROACH

Ermakov Yuri ()
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Ermakov Yuri: Department of state, municipal and organizational management Department at The State Polar Academy

Annals of marketing-mba, 2015, vol. 3

Abstract: The article examines the possibility of using the resource approach to the analysis of the strategy of the university, using niche market orientation. The paper presents the procedure of the strategic analysis of the resource potential of the university, the features of the results using the procedure, as well as an analysis of the application of techniques for multicultural university affiliation (for example, the State Polar Academy).

Keywords: the competitiveness of the university; competitive position; focus; strategic analysis; resource potential; analytic hierarchy process (AHP). (search for similar items in EconPapers)
Date: 2015
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Persistent link: https://EconPapers.repec.org/RePEc:mmb:journl:articl_v3_3_15

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