SWOT-analysis of wine producing companies’ marketing in France

Simonova-Khitrova M. Y.
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Simonova-Khitrova M. Y.: Applicant MGIMO (University) MFA Russia

Annals of marketing-mba, 2015, vol. 4

Abstract: The production potential of France remains competitive due to the high level of productivity and diversification. The price level and weak ability to conquer markets, to adapt to the demand in terms of marketing and communication of French producers create an additional threat to the position of French wine in the global market.

Keywords: winery; wine market; acreage; production and wine consumption; global demand; substitutes; wine sales; marketing strategy. (search for similar items in EconPapers)
JEL-codes: M30 (search for similar items in EconPapers)
Date: 2015
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