DEVELOPMENT OF AGRITOURISM AS A KEY FACTOR OF TERRITORIAL SUCCESS

Tatiana S. Krasnikova () and Natalia A. Pashkus ()
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Tatiana S. Krasnikova: "Scientific development"
Natalia A. Pashkus: Herzen State Pedagogical University

Annals of marketing-mba, 2015, vol. 3

Abstract: The article analyzes the concept of agritourism, compared the concept of eco-tourism and rural tourism, discusses the factors that can turn agritourism in the key success factor in the region.

Keywords: agritourism; rural tourism; key success factors of the territory; the brand territory. (search for similar items in EconPapers)
Date: 2015
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Persistent link: https://EconPapers.repec.org/RePEc:mmb:journl:articl_v3_12_15

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