A strong brand as a factor of competitiveness of the city

Vadim Y. Pashkus (), Natalia A. Pashkus () and Margareth V. Pashkus ()
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Vadim Y. Pashkus: St. Petersburg State University
Natalia A. Pashkus: Herzen State Pedagogical University
Margareth V. Pashkus: St. Petersburg State University

Annals of marketing-mba, 2015, vol. 3

Abstract: The article discusses the development of a strong brand the city as a factor in the competitiveness of cities in the global economy. The paper discusses the approaches to the concept of the brand, shows the need to create a strong brand and the benefits that brings the city a strong brand (for example, Venice).

Keywords: brand; strong brand; the brand of the city; cultural brand. (search for similar items in EconPapers)
Date: 2015
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Persistent link: https://EconPapers.repec.org/RePEc:mmb:journl:articl_v3_5_15

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