Analysis of the Russian approaches to the evaluation of the quality of transport services by land public transport (marketing aspect)

T.P. Gorelova (), A.a Meshkov (), Roman Sidorchuk, N.B. Zavyalova () and M.S. Liksutov ()
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T.P. Gorelova: Plekhanov Russian University of Economics
A.a Meshkov: Plekhanov Russian University of Economics
N.B. Zavyalova: Plekhanov Russian University of Economics
M.S. Liksutov: Plekhanov Russian University of Economics

Annals of marketing-mba, 2016, vol. 1

Abstract: Marketing activities in the public transport sector (PT) in Russia is not yet sufficiently understood. The key to marketing is from customer satisfaction issues of transport service quality. This article analyzes the work and programs associated with different approaches to the quality of transport services in modern Russia. The analysis demonstrates a lack of regulations in the existing marketing approach to quality and service from the focus on "production quality" The conclusions made by the authors indicate the need for attention to the transfer in the field of production approach to the client.

Keywords: public transport; urban transport; marketing; desk research. (search for similar items in EconPapers)
JEL-codes: M30 (search for similar items in EconPapers)
Date: 2016
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