THE ROLE OF MARKETING IN THE BUSINESS OF BEAUTY SALON

Andrushevskaya E.R. ()
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Andrushevskaya E.R.: Plekhanov Russian University of Economics

Annals of marketing-mba, 2016, vol. 1

Abstract: This article describes how the beauty industry. What are the trends observed in recent years and what are the most frequently encountered problems. The directions of marketing in beauty salons. Shows the feature marketing for salons as of small and medium-sized businesses

Keywords: Marketing; services market; beauty salon; SME (search for similar items in EconPapers)
Date: 2016
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Persistent link: https://EconPapers.repec.org/RePEc:mmb:journl:articl_v1_12_16

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