The basic marketing aspects of personnel management

Gorelova T.P. ()
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Gorelova T.P.: Plekhanov Russian University of Economics

Annals of marketing-mba, 2015, vol. 4

Abstract: The article discusses the use of marketing tools in the management of human resources and the importance of marketing approach in the development of human resource policy.

Keywords: workforce management; marketing personnel; marketing personnel activities; the marketing staff (search for similar items in EconPapers)
JEL-codes: M30 (search for similar items in EconPapers)
Date: 2015
References: View complete reference list from CitEc
Citations: View citations in EconPapers (1)

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