Sponsorship and patronage as a form of PR-activity in the market of services

Tultaev T.A. ()
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Tultaev T.A.: Plekhanov Russian University of Economics

Annals of marketing-mba, 2015, vol. 4

Abstract: In an unstable economic situation and the reduction of state financing of social projects increased the value of these forms of PR-activities as sponsorship and patronage. The article is devoted to questions of planning, organization and conduct this forms of PR-activities by the companies in the market of services.

Keywords: PR; sponsorship; patronage; fundraising; market of services (search for similar items in EconPapers)
JEL-codes: M30 (search for similar items in EconPapers)
Date: 2015
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