FEATURES OFB BREAKTHROUGH POSITIONING ART OBJECTS

Natalia A. Pashkus () and Margareth V. Pashkus ()
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Natalia A. Pashkus: Herzen State Pedagogical University
Margareth V. Pashkus: St. Petersburg State University

Annals of marketing-mba, 2016, vol. 1

Abstract: The paper analyzes the features of the application of the art market breakthrough-positioning concept, the features of each position of the matrix design technology for the art market, analyzes the opportunities and the specific investments on the art market.

Keywords: art market; breakthrough positioning; art objects; investments. (search for similar items in EconPapers)
Date: 2016
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