This article describes the features of global pharmaceutical market and pharmaceutical market Russian Federation and trends in their promotion. The importance of marketing activity and the impact of marketing on the business activities of small and medium-sized companies is defined in the article. The questions of creation of competitive brands of drugs, their positioning and promotion. And also explored the behavior of customers in the pharmaceutical market, as well as the use of a complex marketing tools to influence him

Shindina V.A. ()
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Shindina V.A.: Plekhanov Russian University of Economics

Annals of marketing-mba, 2015, vol. 3

Abstract: This paper propose to consider resource-based theory management concept as the way to transit results of the performance to the new markets and projects and corporate decision-making

Keywords: Marketing; small and medium businesses; the pharmaceutical market; the promotion of consumers. (search for similar items in EconPapers)
JEL-codes: M30 (search for similar items in EconPapers)
Date: 2015
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