OPTIMIZATION BY REDUCING ITS ASSORTMENT CATEGORIES

A. Khatskelevich () and L. Tyakina ()
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A. Khatskelevich: PhD, associate professor department of marketing and commerce in agro industrial complex Perm State Agricultural Academy
L. Tyakina: student department of marketing and commerce in agro industrial complex Perm State Agricultural Academy

Annals of marketing-mba, 2013, vol. 1

Abstract: The article reveals the stages of process of assortment optimization, its methods necessary for the company’s effectiveness increase. The article is also devoted to the estimation of economic attractiveness of a commodity item.

Keywords: assortment structure; reduction; analysis; methods of optimization; commodity item; stages of optimization; economic attractivness (search for similar items in EconPapers)
JEL-codes: M31 (search for similar items in EconPapers)
Date: 2013
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Persistent link: https://EconPapers.repec.org/RePEc:mmb:journl:articl_v1_14_13

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