BRAND OF EDUCATIONAL INSTITUTION AS A FACTOR OF COMPETITIVENESS

E. Serkova ()
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E. Serkova: marketing department of Herzen University

Annals of marketing-mba, 2013, vol. 1

Abstract: The article covers brand of educational institution as a part of the competitiveness, also distinctive features and functions of educational brands.

Keywords: brand of educational institution; competitive educational institutions; marketing of educational services; benefits of brand educational institution. (search for similar items in EconPapers)
JEL-codes: M31 (search for similar items in EconPapers)
Date: 2013
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Persistent link: https://EconPapers.repec.org/RePEc:mmb:journl:articl_v1_12_13

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