New marketing techniques: creative advertising

M. Chesnokova ()
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M. Chesnokova: Marketing and Strategic Planning Department at Herzen’s Russian State Pedagogical University

Annals of marketing-mba, 2013, vol. 3

Abstract: The article deals with the essence of creative advertising and the features of the creative process. Furthermore, the author of the article analyzes the use of creative advertising used by universities when promoting their educational programs.

Keywords: creative advertising; positioning; marketing communications; the target audience. (search for similar items in EconPapers)
JEL-codes: M31 (search for similar items in EconPapers)
Date: 2013
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Persistent link: https://EconPapers.repec.org/RePEc:mmb:journl:articl_v3_17_13

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