Use of the system of franchising as a means of development (on the example of the regional company LLC «City of Coffee»

Y. Gladkikh () and D. Sadikova ()
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Y. Gladkikh: Perm State National Research University, marketing department
D. Sadikova: Perm State National Research University, marketing department

Annals of marketing-mba, 2013, vol. 3

Abstract: This article analyzes the effectiveness of using of the franchising system on the example of a regional company «Ãîðîä Êîôå» (Perm region). The main content of this research is the analysis of the conversion of the organization to form a franchising business, examines the key stages of the introduction of this system.

Keywords: franchise; the effectiveness of franchising; the transition to the franchising system (search for similar items in EconPapers)
JEL-codes: M30 M55 (search for similar items in EconPapers)
Date: 2013
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Persistent link: https://EconPapers.repec.org/RePEc:mmb:journl:articl_v3_4_13

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