Innovative client-oriented technology of «Savings bank of Russia»

E. Goldyrev () and E. Kuznetcova ()
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E. Goldyrev: Perm State National Research University
E. Kuznetcova: Perm State National Research University

Annals of marketing-mba, 2013, vol. 2

Abstract: Innovative management technologies appearance in the management system of JSC “Sberbank Russia” inevitably implies old policy reconsideration. The article suggests new services for JSC “Sberbank Russia” with the aim of credit products sales promotion, customers’ loyalty increase and the bank’s marketability formation both in Russia and abroad.

Keywords: innovative policy; mobile version; Sberbank-online; IT-systems; retail lending; buyer's credit. (search for similar items in EconPapers)
JEL-codes: M31 (search for similar items in EconPapers)
Date: 2013
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Persistent link: https://EconPapers.repec.org/RePEc:mmb:journl:articl_v2_4_13

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