THEORETICAL - METHODOLOGICAL ASPECTS OF RELATIONSHIP MARKETING CONCEPTS AND THE CONCEPT OF ENTREPRENEURSHIP

Sidorchuk R.R. ()
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Sidorchuk R.R.: Plekhanov Russian University of Economics

Annals of marketing-mba, 2015, vol. 2

Abstract: In this paper we have presented a conceptual analysis of the relationship marketing and entrepreneurship. Desk study revealed the contradictions that exist in the literature. The analysis of sources was presented the interdisciplinary nature of business and the place of marketing in business. Refine and supplement the concept of entrepreneurship and entrepreneur. We define the function of marketing in business. Outlined directions for further research

Keywords: marketing; entrepreneurial marketing; research methodology; scientific concept; entrepreneurship; entrepreneurism; business; economics of entrepreneurship; small business; SME (search for similar items in EconPapers)
JEL-codes: L26 M13 M3 (search for similar items in EconPapers)
Date: 2015
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Persistent link: https://EconPapers.repec.org/RePEc:mmb:journl:articl_v2_11_15

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