RESOURCE-BASED APPROACH FOR THE MANAGEMENT OF SERVICE COMPANY

Surgikova A.V. ()
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Surgikova A.V.: St. Petersburg State University

Annals of marketing-mba, 2015, vol. 2

Abstract: This paper propose to consider resource-based theory management concept as the way to transit results of the performance to the new markets and projects and corporate decision-making

Keywords: service; competitive advantage; core competence. (search for similar items in EconPapers)
JEL-codes: L82 M31 (search for similar items in EconPapers)
Date: 2015
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