ORGANIZATION OF PRIMARY DATA COLLECTION SYSTEM ON THE EXAMPLE OF THE STUDY OF URBAN PASSENGER TRANSPORT IN MOSCOW

D. Efimova (), A. Belyaev (), V. Vasaladze (), E. Vorontsov () and S. Kolesov ()
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D. Efimova: Plekhanov Russian University of Economics
A. Belyaev: Plekhanov Russian University of Economics
V. Vasaladze: Plekhanov Russian University of Economics
E. Vorontsov: Plekhanov Russian University of Economics
S. Kolesov: Plekhanov Russian University of Economics

Annals of marketing-mba, 2015, vol. 1

Abstract: The article discusses the general approach to the organization and improve the quality of information collected field phase of quantitative research. Also, the explanation of the research team survey of urban passenger transport in Moscow, conducted by the Department of Marketing Plekhanov Russian University of Economics.

Keywords: Project marketing research; field work; the primary data; the team implementing the field work; urban public transport (search for similar items in EconPapers)
JEL-codes: M31 (search for similar items in EconPapers)
Date: 2015
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