THE ROLE OF EMPLOYERS' ORGANIZATIONS IN BRAND BUILDING OF THE PROGRAM "ENVIRONMENTAL DESIGN" IN SAINT-PETERSBURG STATE UNIVERSITY

Petrashen Eugenia P. (), Alferovsky Kirill A. () and Tolstova Alexandra A. ()
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Petrashen Eugenia P.: St. Petersburg State University
Alferovsky Kirill A.: St. Petersburg State University
Tolstova Alexandra A.: St. Petersburg State University

Annals of marketing-mba, 2018, vol. 3

Abstract: The article deals with the integration methodology of interaction with employers in the educational process of the main educational program "Environmental design" in St. Petersburg State University. The description of the educational tasks being solved and competences being formed as a result of this activity is represented. On the examples of different types of employers, the forms of interaction and its results, which ensure the uniqueness of the educational program and the development of its brand, are described as the basis for marketing, strategies for further development and competitiveness of the program.

Keywords: higher education; environmental design; personnel training; competence; management and marketing of education. (search for similar items in EconPapers)
JEL-codes: I23 (search for similar items in EconPapers)
Date: 2018
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