MARKETING CHANNELS FOR THE DISTRIBUTION OF PHARMACEUTICAL PRODUCTS

Glazkova Ol'ga ()
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Glazkova Ol'ga: Plekhanov Russian University of Economics

Annals of marketing-mba, 2018, vol. 2

Abstract: In this paper, the issues of the wholesale market situation in the Russian Federation as of the beginning of 2018 are discussed. Also, the work contains a brief overview of trends in marketing distribution channels in general and in the pharmaceutical market in particular.

Keywords: wholesale; intermediary; distributor; trend; pharmaceutical products; Russian pharmaceutical market (search for similar items in EconPapers)
JEL-codes: M31 (search for similar items in EconPapers)
Date: 2018
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Persistent link: https://EconPapers.repec.org/RePEc:mmb:journl:articl_v2_6_18

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