BUSINESS IN THE POST-DIGITAL ERA: OPPORTUNITIES, RISKS AND DEVELOPMENT STRATEGIES

Igor A. Arenkov () and Alexander Kuntsman ()
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Igor A. Arenkov: Saint Petersburg Economical University
Alexander Kuntsman: Saint Petersburg State University

Annals of marketing-mba, 2019, vol. 3

Abstract: The article is devoted to business management in the conditions of post-digital economy. New opportunities, main problems and risks for business are considered. Basic recommendations on the management in the new environment are given. It is revealed that in order to obtain sustainable competitive advantages, companies need to increase the level of management flexibility on the basis of building effective feedback channels with the subjects of the external environment.

Keywords: post-digital economy; digital saturation; unique consumers; technology strategies; digital trust. (search for similar items in EconPapers)
Date: 2019
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Persistent link: https://EconPapers.repec.org/RePEc:mmb:journl:articl_v3_3_19

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