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ART MARKET: DISTINCTIVE FEATURES AND VALUE OF ART OBJECTS

Anna A. Koltsova () and Nadegda M. Starobinskaya ()
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Anna A. Koltsova: St. Petersburg State University
Nadegda M. Starobinskaya: Herzen’s Russian State Pedagogical University

Annals of marketing-mba, 2019, vol. 2

Abstract: This article is devoted to the study of the distinctive features of one of the most rapidly developing markets of our time, where an essential role is played by imperceptible assets - the art market. The paper deals with the problems of pricing in the art market and problems of determining the value of art objects, without which normal investment is impossible.

Keywords: art market; art object; art brand; value; price. (search for similar items in EconPapers)
JEL-codes: Z11 (search for similar items in EconPapers)
Date: 2019
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Persistent link: https://EconPapers.repec.org/RePEc:mmb:journl:articl_v2_3_19

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