OBJECTIVE AND SUBJECTIVE APPROACH OF FORMATION OF A MEASURE OF QUALITY OF SERVICE OF PASSENGERS OF PUBLIC TRANSPORT

Alexei Meshkov ()
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Alexei Meshkov: Plekhanov Russian University of Economics

Annals of marketing-mba, 2019, vol. 3

Abstract: In article objectively subjective approach of formation of a measure of quality of service of passengers of public transport of the modern megalopolis, increase in transport opportunities, ensuring safe and comfortable services of public transport is considered. As methodological base results of researches of department of marketing of REU of G.V. Plekhanov in the field of assessment of quality of services of public land transport of the city of Moscow are used.

Keywords: public transport; consumer expectations; satisfaction of consumers; objective and subjective measures of quality of service (search for similar items in EconPapers)
JEL-codes: M31 (search for similar items in EconPapers)
Date: 2019
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