PRICE / QUALITY STRATEGY OF “UKH “BOBRUISKAGROMASH” ON THE MARKET OF THE RUSSIAN FEDERATION

Babynina H. M. ()
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Babynina H. M.: “Belorussian State Economic University” UA Bobruisk branch

Annals of marketing-mba, 2016, vol. 3

Abstract: Stability of any enterprise considering fierce competition in the world market depends on innovation and perfection of the goods produced as well as manufacturing technology, financial stability, increase in long-term and short-term production efficiency. The proper price setting methodology, reasonable policy and consecutive assortment strategy realization are the necessary components of successive activity of any venture. It is also an effective tool for competition fighting.

Keywords: price setting; strategies; discounts; methods; benefits; marketing research; quality; sales budget; range; competitor; methodology (search for similar items in EconPapers)
JEL-codes: G31 (search for similar items in EconPapers)
Date: 2016
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