FEATURES OF PROMOTION OF A CONSTRUCTION COMPANY IN THE MARKET OF HOUSING CONSTRUCTION IN PERM

Kersina Evgenia () and Khachikyan Elina ()
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Kersina Evgenia: Perm State National Research University
Khachikyan Elina: Perm State National Research University

Annals of marketing-mba, 2018, vol. 1

Abstract: the article is devoted to the peculiarities of promotion of LLC Lenar in the market of housing construction in Perm. In this article, the urgency of the chosen research topic is determined, an analysis of the measures to promote the construction company and recommendations for their improvement are developed. The effectiveness of the proposed recommendations is calculated.

Keywords: construction company; promotion; advertising campaign. (search for similar items in EconPapers)
JEL-codes: L74 M31 (search for similar items in EconPapers)
Date: 2018
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