THAT IMPORTANT PASSENGERS OF THE MOSCOW CITY PUBLIC TRANSPORT?

Artemchuk M.I. (), Nuzhdina A.V. (), Pjatova D.R. (), Osetrova E. (), Lindenbaum Ju. () and Efimova D.M. ()
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Artemchuk M.I.: Plekhanov Russian University of Economics
Nuzhdina A.V.: Plekhanov Russian University of Economics
Pjatova D.R.: Plekhanov Russian University of Economics
Osetrova E.: Plekhanov Russian University of Economics
Lindenbaum Ju.: Plekhanov Russian University of Economics
Efimova D.M.: Plekhanov Russian University of Economics

Annals of marketing-mba, 2016, vol. 2

Abstract: Moscow - one of the most densely populated and developed cities in the world, every day passes millionth passenger traffic of residents and guests of the capital. Provide comfort and mobility of carrying passengers - a priority of the city authorities. FGOU students during "REU them. Plekhanov "conducted a marketing study to assess the importance of different service options for both users and non-users of public transit capital among residents of Moscow and the Moscow region.

Keywords: Market research; public transport; Moscow; Plekhanov Russian University of Economics (search for similar items in EconPapers)
Date: 2016
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