BUILDING A MODEL FOR ASSESSMENT OF HEALTHCARE INSTITUTIONS’ COMPETITIVENESS

Pashkus Natalia A. () and Pashkus V.Y. ()
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Pashkus Natalia A.: Herzen State Pedagogical University
Pashkus V.Y.: St. Petersburg State University

Annals of marketing-mba, 2017, vol. 3

Abstract: This article discusses competitiveness of public health institutions, which relates to their market position as ranked by various entities (including government). For this purpose, a model of competitive positioning is designed for assessing healthcare organizations. This model allows one to assess the level of competitiveness of a medical organization, evaluate its market positioning, and develop a strategy for furthering its development using features of their position provided by the model

Keywords: healthcare institutions; competitive status; strategic positioning; competitive positioning matrix. (search for similar items in EconPapers)
JEL-codes: O31 (search for similar items in EconPapers)
Date: 2017
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Persistent link: https://EconPapers.repec.org/RePEc:mmb:journl:articl_v3_10_17

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