SOCIAL RESPONSIBILITY OF BUSINESS: APPROACHES AND PRECONDITIONS

Koltsova Anna A. () and Starobinskaya Nadegda M. ()
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Koltsova Anna A.: St. Petersburg State University
Starobinskaya Nadegda M.: Herzen’s Russian State Pedagogical University

Annals of marketing-mba, 2018, vol. 1

Abstract: This article deals to the concept of corporate social responsibility, which is considered within the framework of the marketing approach to the operation of the enterprise. The paper considers the historical, economic and methodological prerequisites for the emergence of this concept and the current problem that the use of this concept allows to solve.

Keywords: corporate social responsibility; socially responsible business; socially responsible marketing. (search for similar items in EconPapers)
JEL-codes: M14 (search for similar items in EconPapers)
Date: 2018
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