EXTERNAL AND INTERNAL INFORMATION SYSTEMS MARKETING DATA INTEGRATION TO HAVE TO SYNERGY EFFECT

Korobkov S.A. ()
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Korobkov S.A.: Plekhanov Russian University of Economics

Annals of marketing-mba, 2017, vol. 3

Abstract: Internet marketing, marketing information processing, lead data management, marketing decision making, internet marketing results analysis.

Keywords: internet marketing; processing of marketing information; handling customer applications; marketing decisions making; internet marketing results analytics (search for similar items in EconPapers)
JEL-codes: M13 (search for similar items in EconPapers)
Date: 2017
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