EVALUATION BASED ON MARKETINGINDICATORS OF PROFIT

Musatov B.V. () and Musatova Zh.B. ()
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Musatov B.V.: Plekhanov Russian University of Economics
Musatova Zh.B.: Plekhanov Russian University of Economics

Annals of marketing-mba, 2016, vol. 2

Abstract: The article analyses the theoretical approaches to of economic evaluation of marketing decisions. Special attention pays on profit indicators as key metrics of marketing effectiveness.

Keywords: economic effect of marketing; estimation of the effectiveness of marketing; net marketing contribution; marketing decisions; marketing metrics. (search for similar items in EconPapers)
JEL-codes: M30 (search for similar items in EconPapers)
Date: 2016
References: View complete reference list from CitEc
Citations: View citations in EconPapers (1)

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Persistent link: https://EconPapers.repec.org/RePEc:mmb:journl:articl_v2_7_16

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