MARKETING OF THE BREAD DEPARTMENT OF THE LOCAL RETAIL NETWORK

Antineskul Ekaterina A. (), Yasireva Anna A. () and Spitsyna Elizaveta ()
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Antineskul Ekaterina A.: Perm State University
Yasireva Anna A.: Perm State University
Spitsyna Elizaveta: Perm State University

Annals of marketing-mba, 2018, vol. 1

Abstract: The purpose of the study was to test the hypothesis that the promotion of the bread department of a local trading network is capable of generating traffic. As the object of research, ten bread departments of the local trading network of Perm were taken. The developed measures to stimulate the sales of the bread department in the local trade network produced good results in the subsequent work of the store and increased the client-oriented nature of the department. Thus, according to the results of the studies, the hypothesis was confirmed

Keywords: trade network; marketing research; chek-list; marketing (search for similar items in EconPapers)
JEL-codes: M31 (search for similar items in EconPapers)
Date: 2018
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