THE ANALYSIS OF INVESTMENT APPEAL OF THE ART MARKET OBJECTS

Pashkus Margareth V. ()
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Pashkus Margareth V.: St. Petersburg State University

Annals of marketing-mba, 2016, vol. 3

Abstract: The article describes the approaches to assessing the investment attractiveness of the art facilities which is associated with a modified GE / McKinsey model parameter estimation and carried out using the analytic hierarchy process (AHP). The article illustrates a strategic positioning of the four art objects which are belonged to different areas of Russian art that differ significantly in their market strength and investment attractiveness.

Keywords: art object; GE/McKinsey matrix; the method of analytic hierarchy process; art market; positioning matrix; the matrix of the interdependence of the criteria of judgment matrix; the maximum eigenvalue of the matrix; consistency index; the relative consistency. (search for similar items in EconPapers)
JEL-codes: Z11 (search for similar items in EconPapers)
Date: 2016
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