THE STRATEGY OF INNOVATIVE ORGANIZATIONS, FROM RESEARCH TO MARKETING

Pashkus Natalia A. () and Pashkus V.Y. ()
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Pashkus Natalia A.: Herzen State Pedagogical University
Pashkus V.Y.: St. Petersburg State University

Annals of marketing-mba, 2018, vol. 1

Abstract: The article discusses two strategies of an innovation organization that can improve its competitiveness: R & d strategy and marketing strategy, highlights the peculiarities of the implementation of these strategies in an innovation organization. The paper also shows the signs of the most innovative organization.

Keywords: innovation; innovation organization; R & D; innovation approach; marketing strategy. (search for similar items in EconPapers)
JEL-codes: O32 (search for similar items in EconPapers)
Date: 2018
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Persistent link: https://EconPapers.repec.org/RePEc:mmb:journl:articl_v1_8_18

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