SALES POLICY OF PROCESSING ORGANIZATIONS IN THE POULTRY MARKET

Antineskul Ekaterina A. () and Yasireva Anna A. ()
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Antineskul Ekaterina A.: Perm State University
Yasireva Anna A.: Perm State University

Annals of marketing-mba, 2017, vol. 1

Abstract: In this article on the example of the market, poultry meat, the features of the marketing policy were examined. The method of choosing the optimal distribution channel for processing organizations based on theoretical and methodological foundations is analyzed. The role of the logistics distribution center for manufacturing enterprises is defined.

Keywords: marketing policy; logistics distribution center; poultry market; distribution channel; costs (search for similar items in EconPapers)
JEL-codes: D2 (search for similar items in EconPapers)
Date: 2017
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Persistent link: https://EconPapers.repec.org/RePEc:mmb:journl:articl_v1_3_17

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