ASSESSMENT OF THE COMPETITIVENESS OF THE DEVELOPMENT STRATEGY OF INNOVATIVE FIRMS

Mamedova Elena () and Iakushkina Anna A. ()
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Mamedova Elena: St. Petersburg State University
Iakushkina Anna A.: St. Petersburg State University

Annals of marketing-mba, 2017, vol. 2

Abstract: The article describes some approaches to evaluating the company's competitive ability in the New Economy in terms of building an effective competitive strategy. The types of competition (functional, species, subject), aspects of the analysis of external factors of competitive ability using model of M. Porter, the model of pentagram, the problem of constructing positional mapping and the method of "constructing the contrary" analyzed in the article.

Keywords: New Economy; competition; competitive ability; innovation strategy; analyze of the external environment. (search for similar items in EconPapers)
Date: 2017
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Persistent link: https://EconPapers.repec.org/RePEc:mmb:journl:articl_v2_8_17

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