MARKETING STRATEGIES OF LOW-COST AIRLINES IN RUSSIA

Zhukova Olesia A. () and Ivashkova N.I. ()
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Zhukova Olesia A.: Plekhanov Russian University of Economics
Ivashkova N.I.: Plekhanov Russian University of Economics

Annals of marketing-mba, 2017, vol. 2

Abstract: The article analyzes marketing strategies and key success factors of low-cost airlines. The principles of the low-cost model, the main characteristics of the model of the low-cost airline «Pobeda» in Russia and the role of marketing in the development of this type of air transportation are considered.

Keywords: low-cost airline; «Pobeda» airline; «Low-cost» model. (search for similar items in EconPapers)
JEL-codes: M1 (search for similar items in EconPapers)
Date: 2017
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Citations: View citations in EconPapers (6)

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Persistent link: https://EconPapers.repec.org/RePEc:mmb:journl:articl_v2_7_17

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