NEW ECONOMY: FROM THE BASICS TO THE ANALYSIS OF THE FACTORS AFFECTING CONSUMER DEMAND

Aliaskarova Zhamilla A. ()
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Aliaskarova Zhamilla A.: St. Petersburg State University,Faculty of Political Science

Annals of marketing-mba, 2016, vol. 2

Abstract: The article is about some key features of the society of the XXI century, which develops under the influence of globalization, the third knowledge revolution and the New Economy. Some interesting changes in the classical Maslow’s structure of human needs are revealed. Particularly, author pays her attention to the appearance of the "imaginary" needs and how skillfully modern producers of goods and services use them. Furthermore, perspective of using triad "IDEA – TECHNOLOGY – THE BRAND" in the business of the XXI century is considered

Keywords: globalization; third intellectual revolution; New Economy; "imaginary" needs; intangible assets; brand; triad "IDEA - TECHNOLOGY - THE BRAND" (search for similar items in EconPapers)
JEL-codes: D11 M13 (search for similar items in EconPapers)
Date: 2016
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Persistent link: https://EconPapers.repec.org/RePEc:mmb:journl:articl_v2_1_16

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