HOLISTIC MARKETING CONCEPT FOR SMALL AND MEDIUM BUSINESSES

Roman Sidorchuk

Annals of marketing-mba, 2016, vol. 2

Abstract: The paper discusses the development of the theory of marketing for small and medium businesses. Presented a holistic concept of marketing for small and medium-sized businesses aimed at creating an effective methodology and tools of marketing. Presented the concept of base and place in the classical theory of marketing. The basic definition of the concept of original classification of small businesses and ways of using the concept.

Keywords: marketing theory; methodology; marketing; marketing concept; marketing concept of small and medium-sized businesses; SME (search for similar items in EconPapers)
JEL-codes: M3 M30 (search for similar items in EconPapers)
Date: 2016
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Persistent link: https://EconPapers.repec.org/RePEc:mmb:journl:articl_v2_11_16

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