PARTISAN MARKETING: ESSENCE, CONCEPTS AND FEATURES

Ermakov Yuri () and Kirillov Anatoly ()
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Ermakov Yuri: The Russian State Hydro meteorological University
Kirillov Anatoly: St. Petersburg State Economic University

Annals of marketing-mba, 2017, vol. 2

Abstract: The article reveals the essence of partisan marketing as the most relevant tool for influencing consumers for small and medium-sized businesses. The methods of promotion in the framework of guerrilla marketing with examples from the practice of existing Russian companies are discussed in detail, and specifics of the implementation of guerrilla marketing tools in relation to traditional promotion systems are revealed.

Keywords: Marketing; partisan marketing; low-budget marketing. (search for similar items in EconPapers)
JEL-codes: M31 (search for similar items in EconPapers)
Date: 2017
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Persistent link: https://EconPapers.repec.org/RePEc:mmb:journl:articl_v2_5_17

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