THE CREATION OF A STRONG CULTURAL BRAND OF ST. PETERSBURG BY DEVELOPMENT OF THE ART MARKET

Pashkus Margareth V. ()
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Pashkus Margareth V.: St. Petersburg State University

Annals of marketing-mba, 2017, vol. 3

Abstract: The article considers approaches to creating a strong brand of Saint-Petersburg, associated with culture and cultural values. It is argued that one way to create such a brand is the use of perfect model in the art market, the development of which will strengthen the brand of St. Petersburg.

Keywords: art object; brand; strong brand name; model perfect the art market; competitiveness; integrated art space. (search for similar items in EconPapers)
JEL-codes: Z11 (search for similar items in EconPapers)
Date: 2017
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Persistent link: https://EconPapers.repec.org/RePEc:mmb:journl:articl_v3_9_17

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